Tampa Email Marketing Agency
Did you know that email marketing is more effective than any other form of customer communication? Email marketing services can be an incredibly powerful way to push leads down your sales funnel and to get existing customers to make more purchases. Plus, unlike social media marketing and PPC campaigns, email marketing requires limited spending. In fact, for every dollar spent on email marketing, the average return on investment is about $41.
Email Marketing Services
Email Marketing For Businesses
Compared with other forms of marketing that involve direct communication with customers like telemarketing and printed materials sent through postal mail, email marketing has the following advantages:
- For one thing, it is much cheaper to send an email than to design and print newsletters and ads or pay a telemarketer to call customers one by one. With email, you don’t need to pay for printing, phone service, or postage. Moreover, email can reach customers around the world at no additional cost.
- Email reaches customers much more quickly than advertising mailed through the post. Consequently, you can get a much faster response as well. You can use this feature to promote one-day sales to move stock or announce a sale or event coming up in the near future. People are more likely to respond to advertising that offers an instant gratification.
- Email marketing reaches customers who opt-in, so they are more likely to be interested in and willing to act on a message. Email marketing programs make it easy to reach sub-groups of customers based on their personal characteristics.
- Email responses can be tracked far more easily than responses to any other type of advertising. Your e-mail marketing system can collect data on how many messages are opened and how many result in click-throughs, finally reporting how of many of those clicks are converted to sales. All of this data can help you better target your marketing to the right customers, and it can also give you clear information about your return on investment.
An Email Marketing Service That Works
Email marketing means reaching out to customers and potential customers through email messages. Legitimate email marketing is not the same as bulk unsolicited email or spam. Companies who use email marketing effectively send emails to willing recipients, either past customers or prospective customers based on their browsing and purchase history. Marketing email is designed to communicate personally with customers, build brand awareness, and increase customers’ loyalty to your brand.
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Why Partner With Our Tampa Email Marketing Agency?
Tampa SEO Agency email marketing services consist of more than just setting up one generic email for all your subscribers. We know that automated emails, which deploy based on consumer actions and their place in your funnel, are far more effective. Our Tampa email marketing agency sets up workflows with personalized emails that help to guide your leads and existing customers toward conversion. Once you receive a consumer's contact information, they should be sent an automated welcome email. But the work doesn't stop there—you need to continue to nurture the consumer with abandoned cart reminders, purchase confirmations, thank you notes, new product releases, discounts, promotions, and brand updates.
When implemented correctly, email marketing can help make a consumer feel more connected to a brand, which encourages them to make new purchases. To find out more about how our email marketing services can give your business a major boost, contact our Tampa email marketing agency today for a free email marketing services consultation.
Email Content Creation
Effective email marketing depends heavily on interesting, relevant, well-written content. With the sheer mass of emails the average person receives in their inbox on a daily basis, it's important that you capture attention with a stellar subject line. Once the email is opened, you also need relevant content to compel to actually click through to your offer. That's where Tampa SEO Agency's email marketing agency comes in. Our talented team of writers works closely with you to create relevant email content that's designed to maximize open rates, click-through rates, and conversions.
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Email Design & Optimization
Email design, layout, and optimization is an incredibly important part of email marketing. A marketing email that is designed poorly or that isn't optimized for mobile viewing will likely be swiped to the user's trash folder almost immediately. In order to get the highest possible click-through rate, our Tampa email marketing agency ensures that your marketing emails are visually appealing and optimized for viewing across all devices.
Automated Email Marketing Services
In addition to scheduled email marketing campaigns, our Tampa email marketing agency also specializes in creating automated email campaigns that nurture your leads based on their interactions with your website or their stage in your sales funnel. For example, if one of your email contacts abandons the items in their cart, you could send them an automated email reminder or a special offer that will nudge them to convert. Automated email marketing services from Tampa SEO Agency allows you to save time while growing your business.
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Types Of Email
Transactional emails are related to a specific transaction between the customer and company. Examples of transactional e-mails include an order confirmation, a response to a password change request, or a response to a customer support request. Consequently, these transactional messages can double as marketing tools if you include other content to increase the customer’s engagement. A simple order confirmation might end with a recommendation of another product, announce an upcoming event, or ask for user feedback.
Direct e-mail is a different type of e-mail marketing that is sent to a group of customers rather than a single customer. Direct email advertisements use a database of customers or a purchased list of recipients, but unlike spam, direct e-mail targets a sub-group of a larger list based on characteristics related to demographics or shopping habits. This is known as customer segmentation.
Mobile email marketing is the strategy of optimizing content for viewability on iPhones, Androids and other mobile devices. Nowadays more people access their e-mail first on their mobile device rather than on a laptop or desktop computer, and the rate of growth in smart-phone users is double that of internet users.
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Email Marketing That Produces Results
Ready to learn how your brand can grow with online marketing tools and internet marketing services from Tampa SEO Agency? Our email marketing agency in Tampa provides business solutions including email marketing services, SEO services, web design, content marketing, and pay per click advertising services to increase your brand’s exposure. Contact our Tampa email marketing agency today for a free email marketing services consultation.
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